To understand how to optimize video ads for business we have to go through press play on preview video ads which is introduced by Google Adwords.
Few points to understand how to optimize video ads are:
·Set stage for true view ads because ads appear in different context
·Use well-designed images and texts to capture attention of consumers
·Add call to action overlays so that as soon as consumer finish watching the video can go for purchase.
·If distribution of your goods are doing well then use remarketing list in display network
·Set video ad rotations and use video analytics to optimize.