What Are The Important Factors Of Search Engine Optimization?

No business or no startup can grow without planned SEO. We often fall into a dilemma about "How to start SEO for a website?" and "What are important factors of SEO to be considered?".  SEO itself is the biggest factor towards a website visibility. 

SEO(search engine optimization) is related to search engine rankings. To increase the visibility of a website in search engines we use SEO methodology. The effectiveness of this method depends on search engines available on the internet. 

Optimization may take many forms. Search engines dramatically increase the number keyword rankings of a website after optimizing. It benefits a website with quality, the quantity of traffic. 

SEO targets all kind of search such as organic web search including image search, local search, video search. 

Coming to the topic: What are the important factors of Search Engine Optimization?

Here below are some of the important factors of SEO to be considered always :

1. Content

2. Keywords

3. Backlinks

How Do Quora Help Me To Get More Views On Youtube Channel?

Quora is a question answer website where everyone can ask a question and answer, edit. It is one of the online platforms where we can find answers to our questions. It is the largest discussion forum on the internet to gain and share knowledge and empower people to learn from others and understand what is happening in this world.

There are great ways to generate traffic, leads, and sales through Quora. Advertisers say "It is a new avenue to reach people". A lot relevant discussions will be going on this channel. Here we can find specific topics answers or questions. In this platform, a really good number of visitors will be coming from all over the world. 

To promote any of the services you have to start solving people's problems and telling them about your awesome service. It is one of the best sites out there to market your business or website.

Think of Quora as a good opportunity to build a personal brand.

Now coming to the topic: how we can generate traffic or views to y…

Social Media Marketing VS Search Engine Marketing: Which is Better?

Both social media marketing and search engine marketing are important based on the online marketing plan. As web search in general uses social signals, both SMM and SEM  has a dependent relationship. Picking one over the other is a myopic decision. These two digital marketing strategies play as tools for planning and finding where your audience is hanging out. 

As an effective internet marketing is a multi channeled and focus on different methods social network relies on search marketing and vice-versa. Each of these marketing strategies compliments the other.

Search engine marketing drives more traffic surely to your website but increasing popularity through social media will tend people to check the authenticity of the website.

SMM is a process of gaining traffic to a website or popularity through social media sites such as Facebook, Twitter, Linkedin, Instagram and more. Social media is a platform where people can promote their services easily. It is better for awareness and engagemen…

Does Long Tail Keywords Affect Your Google Page Rankings?

This is a tricky question but yes! definitely, long tail keywords affect Google page rankings of your website. Adding long tail keywords to your content is one of the proven SEO strategies. A keyword phrase that contains more than 3 words is considered as long tail keyword. 

Long tail keywords give an opportunity to compete and rank easily in search and increase organic traffic

These keywords target customers that are more likely to use your business. Establishing better lines of communication between your business and the customers is simply considered as long tail keywords. 

Here is an example below. 

Example: Blue Reebok shoes for women

In this example, the keyword is specifically categorized as the product, business name, gender, and color.

If a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. 

Some of the working advantages of long tail keywords are mentioned below:

1. It allows your content appear more in search re…

Email Marketing VS Social Media Marketing : Which Is Better?

It is difficult to say which digital marketing strategy works best. Both email marketing and social media marketing are two different approaches and they both work really well. These two different channels consist of a different set of goals, pros, and cons respectively.

Both email marketing and social media marketing has their own success stories and are best methods that can be utilized. 

Social Media Marketing Pros And Cons: 

Social media comes under low-cost digital marketing strategy and always have upper hand and rightfully so.  About 62% of digital marketers believe that social media channels like Linkedin are an effective source for web traffic and leads. Social media is impersonal when compared to email. It has a far more reach and more effective than email marketing strategy. It basically helps to build brand awareness, attract new customers, faster relationships, etc. Here you can learn about your audience and target them.

The trending topics posted in social media channels wil…

Top 10 Ways To Promote Your Blog On Social Media

Blogging is one of the best ways to be in touch with your customers and entice them for new information. Search engines like new content and blogging help for adding new pages to the website. Writing fresh content along with quality is important. 

Availability of fresh content for readers is also important at a click of the button. Where readers or customers visit frequently? where can they find our articles? find out first. Later post your content at platforms where customers visit. Most of the customers will be available at online forums, online chats and discussions, emails and Social Media. 

Through social media platforms, you can reach more customers. Some of the people think that if the content is shared once at social media channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram it reaches the target audience. But they don't realize that only half of their job is done. A blog post should be consistently visible for readers. This is possible with the following strategi…

4 PPC Advertising Tips That Improve Your PPC Campaign Performance

SEO and inbound marketing is a great strategy for getting leads but you shouldn’t ignore the power of PPC advertising. It's time to learn how PPC advertising can drive more high-quality traffic to your website immediately.

Why should you include PPC advertising in your digital marketing strategy? Here are some reasons

1. You can get high-quality traffic to your website instantly.

2. PPC allows interested consumers to buy and don't require to be sent through sales funnel same way as the organic visitor.

3. You can target specific audience locally as well as globally.

4. You have full management of your PPC advertising. You can determine the amount you're willing to pay per click, and you furthermore may control your daily and monthly spending.

5. You can reach the highest of page #1 immediately, whereas SEO will take many months and the budget to attempt to get high rankings.

6. You have 100% control of PPC, whereas SEO has many variables that are out of your management.

7. It is e…