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Social Media Marketing VS Search Engine Marketing: Which is Better?

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Both social media marketing and search engine marketing are important based on the online marketing plan. As web search in general uses social signals, both SMM and SEM  has a dependent relationship. Picking one over the other is a myopic decision. These two digital marketing strategies play as tools for planning and finding where your audience is hanging out. 





As an effective internet marketing is a multi channeled and focus on different methods social network relies on search marketing and vice-versa. Each of these marketing strategies compliments the other.

Search engine marketing drives more traffic surely to your website but increasing popularity through social media will tend people to check the authenticity of the website.

SMM is a process of gaining traffic to a website or popularity through social media sites such as Facebook, Twitter, Linkedin, Instagram and more. Social media is a platform where people can promote their services easily. It is better for awareness and engagemen…

Does Long Tail Keywords Affect Your Google Page Rankings?

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This is a tricky question but yes! definitely, long tail keywords affect Google page rankings of your website. Adding long tail keywords to your content is one of the proven SEO strategies. A keyword phrase that contains more than 3 words is considered as long tail keyword. 



Long tail keywords give an opportunity to compete and rank easily in search and increase organic traffic

These keywords target customers that are more likely to use your business. Establishing better lines of communication between your business and the customers is simply considered as long tail keywords. 

Here is an example below. 

Example: Blue Reebok shoes for women

In this example, the keyword is specifically categorized as the product, business name, gender, and color.

If a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. 

Some of the working advantages of long tail keywords are mentioned below:

1. It allows your content appear more in search re…

Email Marketing VS Social Media Marketing : Which Is Better?

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It is difficult to say which digital marketing strategy works best. Both email marketing and social media marketing are two different approaches and they both work really well. These two different channels consist of a different set of goals, pros, and cons respectively.

Both email marketing and social media marketing has their own success stories and are best methods that can be utilized. 




Social Media Marketing Pros And Cons: 

Social media comes under low-cost digital marketing strategy and always have upper hand and rightfully so.  About 62% of digital marketers believe that social media channels like Linkedin are an effective source for web traffic and leads. Social media is impersonal when compared to email. It has a far more reach and more effective than email marketing strategy. It basically helps to build brand awareness, attract new customers, faster relationships, etc. Here you can learn about your audience and target them.




The trending topics posted in social media channels wil…

Top 10 Ways To Promote Your Blog On Social Media

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Blogging is one of the best ways to be in touch with your customers and entice them for new information. Search engines like new content and blogging help for adding new pages to the website. Writing fresh content along with quality is important. 



Availability of fresh content for readers is also important at a click of the button. Where readers or customers visit frequently? where can they find our articles? find out first. Later post your content at platforms where customers visit. Most of the customers will be available at online forums, online chats and discussions, emails and Social Media. 

Through social media platforms, you can reach more customers. Some of the people think that if the content is shared once at social media channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram it reaches the target audience. But they don't realize that only half of their job is done. A blog post should be consistently visible for readers. This is possible with the following strategi…

4 PPC Advertising Tips That Improve Your PPC Campaign Performance

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SEO and inbound marketing is a great strategy for getting leads but you shouldn’t ignore the power of PPC advertising. It's time to learn how PPC advertising can drive more high-quality traffic to your website immediately.


Why should you include PPC advertising in your digital marketing strategy? Here are some reasons

1. You can get high-quality traffic to your website instantly.

2. PPC allows interested consumers to buy and don't require to be sent through sales funnel same way as the organic visitor.

3. You can target specific audience locally as well as globally.

4. You have full management of your PPC advertising. You can determine the amount you're willing to pay per click, and you furthermore may control your daily and monthly spending.

5. You can reach the highest of page #1 immediately, whereas SEO will take many months and the budget to attempt to get high rankings.

6. You have 100% control of PPC, whereas SEO has many variables that are out of your management.

7. It is e…

11 Simple Ways To Get More Views On Your YouTube Videos

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YouTube channel isn’t getting more audience attention and views then you’re missing out on huge opportunities. There is no foolproof method for turning your video into an overnight viral success it may take time. We must accept the truth that the first video we post will not get a lot of views. Don't get upset about that. If you are confident about the quality of content then keep making videos and earn more. 



You have to post at least one video in your channel every week or 3 to 4 videos per month. Consistency in uploading videos and making sure your video is better in content and quality will help you get more views as well as subscribers. 

Other than these here are some tips below you should take into consideration:

1. Youtube SEO:

To drive views organically you have to follow some SEO strategies. Make the title of the video as short and interesting, viewer-centric. Write a good video description like telling a story about the video instead of describing what's happening in the…

12 Smart Ways To Get 1000 Email Subscribers For Email Marketing

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Building an email list is necessary to any business. The best approach to get email list depends on your business. As an email marketer, we should constantly add subscribers to our email list. In order to increase your email list, you have to encourage visitors to your website to give you their email addresses. There are several ways for you to get people to sign up for your weekly or monthly email marketing campaigns. 




1.Sign-up Forms:




Place sign-up form in your website page. Make the form short as subscribers can fill it easily. Use SendPulse online platform which helps you to create unique subscription form in your corporate style and colors. This tool also allows you to collect emails as well as the information about subscribers. You can also choose the different type of subscription forms.

2.Pop-up Window:




Using pop-up windows often gets a great result. Use this windows for new visitors who have not subscribed yet. Limit time of the pop-up that it displayed to visitors.

3.Contests :


Ru…