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Showing posts from July, 2017

Social Media Marketing VS Search Engine Marketing: Which is Better?

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Both social media marketing and search engine marketing are important based on the online marketing plan. As web search in general uses social signals, both SMM and SEM  has a dependent relationship. Picking one over the other is a myopic decision. These two digital marketing strategies play as tools for planning and finding where your audience is hanging out. 





As an effective internet marketing is a multi channeled and focus on different methods social network relies on search marketing and vice-versa. Each of these marketing strategies compliments the other.

Search engine marketing drives more traffic surely to your website but increasing popularity through social media will tend people to check the authenticity of the website.

SMM is a process of gaining traffic to a website or popularity through social media sites such as Facebook, Twitter, Linkedin, Instagram and more. Social media is a platform where people can promote their services easily. It is better for awareness and engagemen…

Does Long Tail Keywords Affect Your Google Page Rankings?

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This is a tricky question but yes! definitely, long tail keywords affect Google page rankings of your website. Adding long tail keywords to your content is one of the proven SEO strategies. A keyword phrase that contains more than 3 words is considered as long tail keyword. 



Long tail keywords give an opportunity to compete and rank easily in search and increase organic traffic

These keywords target customers that are more likely to use your business. Establishing better lines of communication between your business and the customers is simply considered as long tail keywords. 

Here is an example below. 

Example: Blue Reebok shoes for women

In this example, the keyword is specifically categorized as the product, business name, gender, and color.

If a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. 

Some of the working advantages of long tail keywords are mentioned below:

1. It allows your content appear more in search re…

Email Marketing VS Social Media Marketing : Which Is Better?

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It is difficult to say which digital marketing strategy works best. Both email marketing and social media marketing are two different approaches and they both work really well. These two different channels consist of a different set of goals, pros, and cons respectively.

Both email marketing and social media marketing has their own success stories and are best methods that can be utilized. 




Social Media Marketing Pros And Cons: 

Social media comes under low-cost digital marketing strategy and always have upper hand and rightfully so.  About 62% of digital marketers believe that social media channels like Linkedin are an effective source for web traffic and leads. Social media is impersonal when compared to email. It has a far more reach and more effective than email marketing strategy. It basically helps to build brand awareness, attract new customers, faster relationships, etc. Here you can learn about your audience and target them.




The trending topics posted in social media channels wil…