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Social Media Marketing VS Search Engine Marketing: Which is Better?

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Both social media marketing and search engine marketing are important based on the online marketing plan. As web search in general uses social signals, both SMM and SEM  has a dependent relationship. Picking one over the other is a myopic decision. These two digital marketing strategies play as tools for planning and finding where your audience is hanging out. 





As an effective internet marketing is a multi channeled and focus on different methods social network relies on search marketing and vice-versa. Each of these marketing strategies compliments the other.

Search engine marketing drives more traffic surely to your website but increasing popularity through social media will tend people to check the authenticity of the website.

SMM is a process of gaining traffic to a website or popularity through social media sites such as Facebook, Twitter, Linkedin, Instagram and more. Social media is a platform where people can promote their services easily. It is better for awareness and engagemen…

Does Long Tail Keywords Affect Your Google Page Rankings?

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This is a tricky question but yes! definitely, long tail keywords affect Google page rankings of your website. Adding long tail keywords to your content is one of the proven SEO strategies. A keyword phrase that contains more than 3 words is considered as long tail keyword. 



Long tail keywords give an opportunity to compete and rank easily in search and increase organic traffic

These keywords target customers that are more likely to use your business. Establishing better lines of communication between your business and the customers is simply considered as long tail keywords. 

Here is an example below. 

Example: Blue Reebok shoes for women

In this example, the keyword is specifically categorized as the product, business name, gender, and color.

If a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. 

Some of the working advantages of long tail keywords are mentioned below:

1. It allows your content appear more in search re…

Email Marketing VS Social Media Marketing : Which Is Better?

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It is difficult to say which digital marketing strategy works best. Both email marketing and social media marketing are two different approaches and they both work really well. These two different channels consist of a different set of goals, pros, and cons respectively.

Both email marketing and social media marketing has their own success stories and are best methods that can be utilized. 




Social Media Marketing Pros And Cons: 

Social media comes under low-cost digital marketing strategy and always have upper hand and rightfully so.  About 62% of digital marketers believe that social media channels like Linkedin are an effective source for web traffic and leads. Social media is impersonal when compared to email. It has a far more reach and more effective than email marketing strategy. It basically helps to build brand awareness, attract new customers, faster relationships, etc. Here you can learn about your audience and target them.




The trending topics posted in social media channels wil…

Top 10 Ways To Promote Your Blog On Social Media

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Blogging is one of the best ways to be in touch with your customers and entice them for new information. Search engines like new content and blogging help for adding new pages to the website. Writing fresh content along with quality is important. 



Availability of fresh content for readers is also important at a click of the button. Where readers or customers visit frequently? where can they find our articles? find out first. Later post your content at platforms where customers visit. Most of the customers will be available at online forums, online chats and discussions, emails and Social Media. 

Through social media platforms, you can reach more customers. Some of the people think that if the content is shared once at social media channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram it reaches the target audience. But they don't realize that only half of their job is done. A blog post should be consistently visible for readers. This is possible with the following strategi…

4 PPC Advertising Tips That Improve Your PPC Campaign Performance

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SEO and inbound marketing is a great strategy for getting leads but you shouldn’t ignore the power of PPC advertising. It's time to learn how PPC advertising can drive more high-quality traffic to your website immediately.


Why should you include PPC advertising in your digital marketing strategy? Here are some reasons

1. You can get high-quality traffic to your website instantly.

2. PPC allows interested consumers to buy and don't require to be sent through sales funnel same way as the organic visitor.

3. You can target specific audience locally as well as globally.

4. You have full management of your PPC advertising. You can determine the amount you're willing to pay per click, and you furthermore may control your daily and monthly spending.

5. You can reach the highest of page #1 immediately, whereas SEO will take many months and the budget to attempt to get high rankings.

6. You have 100% control of PPC, whereas SEO has many variables that are out of your management.

7. It is e…

11 Simple Ways To Get More Views On Your YouTube Videos

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YouTube channel isn’t getting more audience attention and views then you’re missing out on huge opportunities. There is no foolproof method for turning your video into an overnight viral success it may take time. We must accept the truth that the first video we post will not get a lot of views. Don't get upset about that. If you are confident about the quality of content then keep making videos and earn more. 



You have to post at least one video in your channel every week or 3 to 4 videos per month. Consistency in uploading videos and making sure your video is better in content and quality will help you get more views as well as subscribers. 

Other than these here are some tips below you should take into consideration:

1. Youtube SEO:

To drive views organically you have to follow some SEO strategies. Make the title of the video as short and interesting, viewer-centric. Write a good video description like telling a story about the video instead of describing what's happening in the…

12 Smart Ways To Get 1000 Email Subscribers For Email Marketing

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Building an email list is necessary to any business. The best approach to get email list depends on your business. As an email marketer, we should constantly add subscribers to our email list. In order to increase your email list, you have to encourage visitors to your website to give you their email addresses. There are several ways for you to get people to sign up for your weekly or monthly email marketing campaigns. 




1.Sign-up Forms:




Place sign-up form in your website page. Make the form short as subscribers can fill it easily. Use SendPulse online platform which helps you to create unique subscription form in your corporate style and colors. This tool also allows you to collect emails as well as the information about subscribers. You can also choose the different type of subscription forms.

2.Pop-up Window:




Using pop-up windows often gets a great result. Use this windows for new visitors who have not subscribed yet. Limit time of the pop-up that it displayed to visitors.

3.Contests :


Ru…

6 Proven Strategies To Increase Your Website Organic Traffic

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Getting traffic to a website is simple but not easy. The more traffic we have, the more people will subscribe, buy products and distribute them. If you’re thinking you can increase your website traffic in a day, you’re wrong. We should focus only on proven ways to generate high traffic. We have to produce good quality content that specific target audience would be interested in reading. Be relevant.




SEO is the solution to many problems for a website. If we follow some of the SEO Strategies we can get more relevant organic traffic. The content in the website should be written in such a way that answers questions and addresses the needs of target audience.

Here are some of the effective ways to increase organic traffic to a website:

1. Use Long Tail Keywords:

Use long tail keywords to build out content that pulls good quality traffic. Long tail keywords will help to rank in SERPs fastly other than exact small keywords.




Example: If your niche is about food. Instead of "healthy recipes&qu…

6 Easy Content Sharing Tips To Boost Your Social Media Engagement

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We marketers take pride when someone shares our content. From these, we get business benefits and of course metrics like conversion rates which usually helps the small businesses revenue. Many of the digital marketers focus only on content shares. We consider if the content is shared by someone that piece of content has done well.



Recent studies say that an average piece of content gets very few shares. This is the very disappointing thing. We have to figure it out that how to entice people to share our content? and where as follow some tips and tricks to get our content to be shared more than average.

Here some tips you can get your content shared:

1. Share The Content Which Is Worth Sharing:



Create useful, interesting content which is worth sharing. Without an exciting or interesting content, a great promotion may not help. People will share your content only when they engage with it and find it useful. If you make a bad impression regarding content they start to ignore you. So even if …

4 Different Types Of Network Traffic That Every Website Or Blog Needs

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In order to grow your website, you need to have right kind of network traffic. There are four different types of website network traffic which are important to have the healthy mix of all:




Direct Traffic: 


This occurs when somebody types your website URL on their browser. when people come straight to your site, either by typing your URL or having bookmarked your site it can be said as direct traffic. There’s a good chance these are repeat customers, people that understand your company or organization and want to come back to your website to find out additional information. If you have got new visitors, that is also good news: they’ve seen your URL in advertising or elsewhere and it stuck in their memory. 




These are the traffic directly comes to your website by just typing the name or URL of the website. This traffic can be a repeated customers.

Referral Traffic:




People accustomed refer to the net primarily as “The World Wide web.” In fact, that’s where the “www” suffix in URLs has been ori…

Google Ads or Facebook Ads: Which One Is Better For Your Business?

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Google Ads or Facebook Ads? which one should we use for business? whereas there are several similarities and each has its own strengths and weakness depending upon business, audience targeting.




AdWords is for targeting folks that have an interest in a solution to a problem, which is theoretically providing the solution. 

Facebook ads are interruption advertising designed to drive awareness for an answer to a problem. This is often excellent for issues folks might need but not actively search, or problems they don't yet know they need.

Ever since the origination of Facebook ads, experts have constantly compared it with the search engine giant. People got to understand the actual fact that they belong to two different domains, Google dominates the search engine market, and Facebook leads in the social media market.

However, a business running a campaign would be curious on which platform can fetch them higher results while not distinguishing them. So, let’s assess these platforms indivi…