Expanded Text Ads are defined as " simply bigger than regular text ads".
Google AdWords will only support the creation and editing of 'extended' text ads. The ETA strategy aims to maximize your ad presence and performance on mobile, desktop computer search results. These ads are similar to the standard text ads that you're used to but with a few key differences now globally available. It is the new way to format your Search Ads on Google's Search Network. This change in ad format helps to maximize clickthrough rate. It is an advantage for advertisers.
An Example of Expanded Text Ads:
Changes That Affect Advertisers:
You have two 30-character headline fields instead of one 25-character headline i.e. the main headline and a secondary headline.You have single 8…