Showing posts from March, 2017

5 Ways to Optimize Google Expanded Text Ads

Google has officially launched expanded text ads. Expanded Text Ads are now the default ad type in Google AdWords. These are ads with the extra area available for more text. This is good news for advertisers.

Expanded Text Ads are defined as " simply bigger than regular text ads".

Google AdWords will only support the creation and editing of 'extended' text ads. The ETA strategy aims to maximize your ad presence and performance on mobile, desktop computer search results. These ads are similar to the standard text ads that you're used to but with a few key differences now globally available. It is the new way to format your Search Ads on Google's Search Network. This change in ad format helps to maximize clickthrough rate. It is an advantage for advertisers. 

An Example of Expanded Text Ads:

Changes That Affect Advertisers:
You have two 30-character headline fields instead of one 25-character headline i.e. the main headline and a secondary headline.You have single 8…

8 Types of Content Marketing That Drive You More Traffic and Revenue

Content marketing is about attracting attention. It is the creation & distribution of high-quality content that attracts. But attracting traffic and attention is getting harder. Your marketing plan should go beyond the types of content that you'll create and cover how you'll organize your content also. It is said to be future of marketing, a buzzword, a trend, or a fad.

Content marketing is more than writing blogs. Way more. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. It involves the creation and distribution of digital marketing assets in ways that drive better business results.

What should you create content about, and how will customers and prospects find it once it's made? Having covered what content marketing is, and the history of it now is a good time to look at 'types' of content marketing.

Types of Content Marketing:

1. Videos :

The sin…

4 Key Mobile Marketing Trends in 2017 That You Should Implement

Mobile is everywhere. Mobile is the future of marketing, but really the era of mobile has already arrived. Mobile marketing is a multi-channel, digital marketing strategy. It is promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign. It involves reaching customers and prospects when they're using the internet away from the traditional home/office desktop environment. Marketing mobile is all about effectively targeting the mobile digital environment of your customers and prospects. It is massive already and forecast to exceed desktop Internet access in many developing countries. 

Mobile Marketing is simply said to be "Taking advantage of mobile technology to boost your marketing reach".

Every business wants to reach a specific group of consumers to benefit from the marketing campaign. Mobile marketing is one of the most effective marketing strategies.

There are numerous benefits a…

Top 5 Web Analytics Tools to Spy on Your Website Visitors

Web-based analytics is a fairly new area, research has been around for hundreds of years. Web analytics is the process of analyzing the behavior of visitors to a website. It is a generic term meaning the study of the impact of a website on its users. A collection, reporting, and analysis of website data is said to be as web analytics. 

Web analytics tools help you track your site's statistics, which let you see how many people are looking at each page of your website and from where they are coming from.Each web analytic provider has various techniques for identifying and filtering. It is a set of strategic methodologies implemented to maximize online and e-commerce activities.

The web analytics tools are to discover high-value audiences & power customer intelligence for business. Using the new and simplified website analytics tool helps to understand your site.The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information.I…

What is Growth Hacking? How It Actually Works for a Business?

Growth hacking is one of the most talked-about teams in the startup and marketing worlds.The best way to understand growth hacking and what growth hackers do? is to first understand what is meant by the term "Hacker". Hackers care more about what needs to get done than how it should get done.

A growth hacker is a hacker whose objective is to grow the number of users for a specific product. A growth hacker is a person whose true moto is growth. Everything they do is scrutinized by its potential impact on scalable growth. Real growth comes from somewhere deeper than growth hacking.

What is growth hacking? It’s an innovative approach to the growth of a business.

Using different marketing and product approaches to growing business rapidly.

While ‘traditional’ digital marketing is focused on gaining steady growth. Organic traffic is one of the most powerful acquisition channels.

To start growth hacking efforts we need to hire a T-shaped marketer, a web developer and have a proper mind…

Inbound Marketing Tips and Tricks to Grow Your Business Online

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. Inbound marketing plans that will grow your business and help you attract more traffic, leads, and customers. This is a way of meeting customers where they are and engaging with them on their terms.  It is effective marketing strategy for growing companies who want to increase sales and revenue and make data-driven decisions. “A deep understanding of inbound marketing best practices is vital to the growth and success of your business,” writes Murray Newlands.

Plan Proper Inbound Marketing Strategy:

What? you need for inbound marketingWho ? the people that you’ll need to leverageHow ? the tools that can help you execute
What do you need to start inbound marketing :

1.Content : Good content is the cornerstone of inbound marketing whether it’s web copy or blog content, video or graphics. The better your content is, the more backlinks yo…

18 Ultimate Social Media Marketing Tips For Business Owners

Social media has increasingly become the significant driving force in marketing. To create buzz for your business an effectively managed social media presence will help you. Reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others is the main goal of social media marketing. Social media marketing can be a confusing world for business-minded entrepreneurs who are better at real-world conversations. The social media strategy you use can determine the success or failure of an online marketing campaign.
Here are some of basic 18 tips that will ensure that your business' social media marketing will stand out.
Create a social media marketing plan before you beginDo a social media audit of your social media presenceYour social media strategy must include social media engagementKnow when to outsource your social media managementIncrease your website traffic with social mediaNot monitoring your socia…

Top 6 Content Marketing Gurus You Must Follow to Succeed Online

The purpose of content marketing is to attract the audience who will hopefully become customers. It focuses on providing value to your audience.

Here are top 6 content marketing guru's that we must follow to get succeed in online business. Brian Halligan — co-founder, HubSpot

Michael Gerard — chief marketing officer, Curata

Rand Fishkin — co-founder, Moz

Julie Neidlinger— blogger, CoSchedule

Misty Weaver — content strategy lead, Portent
Jay Acunzo — co-founder, Boston Content 

For more content marketing strategies and tactics please follow.

Top 15 Digital Marketing Trends for Organizations in 2017

1. Content Marketing
Web pages are the foundation of digital content marketing. The richness of your contents, through video, responsive web and infographics are sure to be the biggest player in 2017. On the basis of visitor’s profile personalization is getting substituted. Content marketing quotes collect more accurate and intent data from visitors and facilitate interactive experience along with programming flow and logic. The trend is to measure the ROI of content marketing. 2. Big Data
The experiencing of increase in volume, data format, and real-time data, businesses are exploiting the value of increasing their sales through more personalized websites and email marketing through predictive analytics. This big data help in manipulating the characteristics and behavior of customers. 3. Marketing Automation

The marketing automation includes CRM, web personalization, and behavioral email marketing. Those lagging behind tend to improve their automation. For measuring the effectiveness of a…

How to Learn Digital Marketing? Most Obvious Question for Beginners

The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’ There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for: Learning from Digital Marketing experts  OrLearn Digital Marketing: Self Study 

Learn Digital Marketing: Self Study If you decide to learn digital marketing by yourself, here’s how you can proceed: 1. Digital Marketing Blogs:
Digital Marketing is an ever changing and a foot up the career ladder, need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are: ·  The Moz Blog ·  Neil Patel Blog ·  Search Engine Journal ·  Kissmetrics
2. Videos
After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand brightest minds in the digital industry and with videos, the learning process is even more pow…