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Showing posts with the label digital content marketing

8 Types of Content Marketing That Drive You More Traffic and Revenue

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Content marketing is about attracting attention. It is the creation & distribution of high-quality content that attracts. But attracting traffic and attention is getting harder. Your marketing plan should go beyond the types of content that you'll create and cover how you'll organize your content also. It is said to be future of marketing, a buzzword, a trend, or a fad. Content marketing is more than writing blogs. Way more. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. It involves the creation and distribution of digital marketing assets in ways that drive better business results. What should you create content about, and how will customers and prospects find it once it's made? Having covered what content marketing is, and the history of it now is a good time to look at 'types' of content marketing. Types of Content Marketing: 1...

Inbound Marketing Tips and Tricks to Grow Your Business Online

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Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization . Inbound marketing plans that will grow your business and help you attract more traffic, leads, and customers. This is a way of meeting customers where they are and engaging with them on their terms.  It is effective marketing strategy for growing companies who want to increase sales and revenue and make data-driven decisions. “A deep understanding of inbound marketing best practices is vital to the growth and success of your business,” writes Murray Newlands. Plan Proper Inbound Marketing Strategy: What? you need for inbound marketing Who ? the people that you’ll need to leverage How ? the tools that can help you execute What do you need to start inbound marketing : 1.Content : Good content is the cornerstone of inbound marketing whether it’s web copy or blog content, video or graphics. The better your conte...

Top 6 Content Marketing Gurus You Must Follow to Succeed Online

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The purpose of content marketing is to attract the audience who will hopefully become customers. It focuses on providing value to your audience. Here are top 6 content marketing guru's that we must follow to get succeed in online business. Brian Halligan — co-founder, HubSpot Michael Gerard — chief marketing officer, Curata Rand Fishkin — co-founder, Moz Julie Neidlinger— blogger, CoSchedule Misty Weaver — content strategy lead, Portent Jay Acunzo — co-founder, Boston Content  For more content marketing strategies and tactics please follow.

Top 15 Digital Marketing Trends for Organizations in 2017

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1. Content Marketing Web pages are the foundation of digital content marketing. The richness of your contents, through video, responsive web and infographics are sure to be the biggest player in 2017. On the basis of visitor’s profile  personalization is getting substituted . Content marketing quotes collect more accurate and intent data from visitors and facilitate interactive experience along with programming flow and logic. The trend is to measure the ROI of content marketing. 2. Big Data The experiencing of increase in volume, data format, and real-time data, businesses are exploiting the value of increasing their sales through more personalized websites and email marketing through predictive analytics. This big data help in manipulating the characteristics and behavior of customers. 3. Marketing Automation The marketing automation includes CRM, web personalization, and behavioral email marketing. Those lagging behind tend to improve their automation. For measuring...