Digital Marketing Tips And Updates For Startups

Facebook marks a milestone in helping businesses to reach new customers and it is the largest social media network in the world. Advertising in facebook is a growing platform that offers a huge potential reach for advertising campaigns. It is a unique and effective platform to generate digital advertising results. Facebook ads are great for business and a powerful, highly targeted opportunity can connect with new audiences at lower ad costs. Marketers now have a new way to deliver highly targeted Facebook advertising which is very similar to other ad solutions like Google AdWords. Facebook advertising takes time and practice. These facebook ads have most robust features available in digital marketing . Facebook advertising is simply defined as a smart way to sell more stuff and reach new audiences. Here's a list of some tips that all marketers can do to improve their Facebook advertising: 1. Choose your main objective before you get started i.e. what is your goal?...

Web-based analytics is a fairly new area, research has been around for hundreds of years. Web analytics is the process of analyzing the behavior of visitors to a website. It is a generic term meaning the study of the impact of a website on its users. A collection, reporting, and analysis of website data is said to be as web analytics.  Web analytics tools help you track your site's statistics, which let you see how many people are looking at each page of your website and from where they are coming from.Each web analytic provider has various techniques for identifying and filtering. It is a set of strategic methodologies implemented to maximize online and e-commerce activities. The web analytics tools are to discover high-value audiences & power customer intelligence for business. Using the new and simplified website analytics tool helps to understand your site.The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant inf...

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization . Inbound marketing plans that will grow your business and help you attract more traffic, leads, and customers. This is a way of meeting customers where they are and engaging with them on their terms.  It is effective marketing strategy for growing companies who want to increase sales and revenue and make data-driven decisions. “A deep understanding of inbound marketing best practices is vital to the growth and success of your business,” writes Murray Newlands. Plan Proper Inbound Marketing Strategy: What? you need for inbound marketing Who ? the people that you’ll need to leverage How ? the tools that can help you execute What do you need to start inbound marketing : 1.Content : Good content is the cornerstone of inbound marketing whether it’s web copy or blog content, video or graphics. The better your conte...

Social media has increasingly become the significant driving force in marketing. To create buzz for your business  an effectively managed social media presence will help you. Reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others is the main goal of social media marketing. Social media marketing can be a confusing world for business-minded entrepreneurs who are better at real-world conversations. The social media strategy you use can determine the success or failure of an online marketing campaign. Here are some of basic 18 tips that will ensure that your business' social media marketing will stand out. Create a social media marketing plan before you begin Do a social media audit of your social media presence Your social media strategy must include social media engagement Know when to outsource your social media management Increase your website traffic with social media Not ...

The purpose of content marketing is to attract the audience who will hopefully become customers. It focuses on providing value to your audience. Here are top 6 content marketing guru's that we must follow to get succeed in online business. Brian Halligan — co-founder, HubSpot Michael Gerard — chief marketing officer, Curata Rand Fishkin — co-founder, Moz Julie Neidlinger— blogger, CoSchedule Misty Weaver — content strategy lead, Portent Jay Acunzo — co-founder, Boston Content  For more content marketing strategies and tactics please follow.

The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’ There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for: Learning from Digital Marketing experts  Or L earn Digital Marketing: Self Study  Learn Digital Marketing: Self Study If you decide to learn digital marketing by yourself, here’s how you can proceed: 1. Digital Marketing Blogs: Digital Marketing is an ever changing and a foot up the career ladder, need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are: ·  The Moz Blog ·  Neil Patel Blog ·  Search Engine Journal ·  Kissmetrics 2. Videos After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand bright...

Instagram is one of the social media strategy used to drive traffic to our website. Here we can share photos, videos and use snap chat to attract customers towards your business. This social networking platform plays the major role in digital marketing . 6 Tips to Get More Followers: 1.  Add Hashtags That Are Relevant to Your Post.     If you are posting a photo or video related to health, then add health related hashtags like #healthtips etc.       2.   Stick with Theme You Choose     What’s your niche? Photography, yoga whatever you choose       3.  Don’t Add Hashtags More Than 5 for Each Post            4. When to Post? Timing is Everything     On research, the timing is Monday to Friday after 12 PM.       5.  Compose Photos Properly      Make sure your photos are composed properly. There is lots of info on the web ...

There's a lot involved with optimizing any business website. This is because there are different strategies that only work for specific business models. One example is that there's a huge difference between a business operating solely online, and one that uses its website mainly for providing good basic information and directing customers to their real world location. Luckily, when you're dealing with a good SEO company, they can offer ways of creating customized content suitable for your website and your target audience. There are other distinct advantages as well. We'll have a look at some of the various aspects of SEO and how it may benefit your business. Ethical SEO practices are known as 'white hat' practices. They are used by those who choose to do things the right way and not by any shady means. It can provide your users with good informative content that will help them understand your products/services better, and also show that you've made an in...

Linking app for download from text ad is nothing but app extensions. Adwords App extensions from text ads are linked to mobile and tablet apps which are in IOS and Google Play Store. Text ad viewers will click either text ad headline or app extensions. This type of app extensions feature is a great way for accessing your website as well as your app. App extensions link leads to app store i.e. Google play store or Apple store. Do App Extensions Costs? Yes, applying app extensions to your account text ads is free but the cost per click of app extensions is same as cost per click of the text ad. Main Key Benefits of App Extensions:  1.   We can add app extensions at an account level, campaign level, and ad group level. 2.    We can differentiate the clicks we get between text ad headline and app extension. 3.  We can choose devices where our text ad app extensions can appear like mobile, tablet or PC. 4.   Based on customer’s device type the...

Google keyword planner is the first contact point for keyword research of many digital marketers. It is a free tool for marketers to get ideas about keywords, ad groups and campaigns to create for any business. We choose bids and budget for the campaign and keywords which are relevant to the product or service through this tool. Simply a google keyword planner is defined as "Keyword Planner to research traffic potential" which is also known as keyword suggestion tool. We can get keyword ideas for a business by just entering a term or word relevant to your business. Based on the monthly search volume of keyword we can add a keyword to the keyword list of a campaign and track performance.  The workflow of this tool is keyword selection, keyword grouping, keyword analysis and filtering aspects of the keyword selection. 10 Ways How Google Keyword Planner Helps For PPC : 1.    Helps to choose historical statistics like search volume for keywords list. 2.  ...