SEO Or PPC: Which One is Better For Your Business?

Nowadays organizations of all sizes are realizing the importance of digital marketing. In fact, according to a research, 81% of users found their desired destination through a search engine. It is clear from research that for any brand to have a strong presence in the search engines, they have to ensure that they are in front of the target audience.

But still, it is a big decision to make whether to use SEO (search engine optimization) or PPC (pay per click) to get in front of targeted audiences. Making smart choices here will influence results. However, each method has their own respective benefits and costs.

The only difference between SEO and PPC are

SEO: If your website is optimized for search engines then you can get first page positions

PPC: Hereby paying a higher CPC you can get your ad on the first page.

SEO traffic is free of cost whereas PPC is paid. To get things quicker PPC is more supportive when compared to SEO if you are just starting your business.

Before choosing SEO or PPC, first, we need to understand the purpose and budgets which relate to your organization size. A lot of small businesses don’t think that paid ads work and they go for SEO. So, they don't need to spend extra amount or to create a special promotional budget.

Organic results are different from paid results. Based on how we optimize a website both in terms of on-page and off-page SEO the listing of a website will depend i.e. whether in the top positions or first pages.

Whereas paid results depend on a lot of factors such as the keywords we target for ranking, keywords in ad copy for bringing an ad on the top, keywords in landing page and many more.

But the only question arises here is which one is better SEO or PPC?

Let us list down some benefits of both SEO and PPC:

SEO Benefits:

1. Brand Awareness:

To put your business in front of potential customers you have to make target business keywords visible in search engines.

2. Trust & Authentication:

Having your website among the organic results will influence your perceived quality with customers searching for your services. Many users skip ads and trust organic results a lot. Being visible provides your business that all-important stamp of approval. In addition to having a sturdy review and name signals in place will deliver further profit.

3. Website Traffic:

Basically, it takes time to implement all the steps of SEO campaign to pop up a website on the front Google’s page. As the visibility of a website increases the website traffic also increases. Increase in web traffic provides more opportunities to drive awareness of your business.

4. Cost:

SEO is one of the most cost-effective methods when compared to all other digital marketing tactics for bringing brand awareness and relevant traffic to a website.

PPC Benefits:

1. Brand Awareness:

A user can always see paid ads, a brand or product ads can be visible on the top or right side of the google search. Running paid search advertisements of a brand or product gets seen by the right people. This visibility will pay dividends to your marketing.

2. Trust & Authentication:

Paid ads are more authenticated than organic ones. PPC is expensive, mostly big businesses prefer it more.

3. Cost:

PPC allows for a tight control of cost. Here we have to determine how much we are willing to spend per day (ideally with some initial and ideal ideas of returns) and set that fixed limited amount.

Many of the advertisers who work on paid advertising believe that a good setup and managed PPC account can generate leads at low-cost. For example, a local business targeting a small local area with a small set of keywords can get more leads.

4. Website Traffic:

Getting web traffic through paid advertising is one of the major tips for small business who want to build them. For instant traffic, PPC is the best methodology. 

When compared to SEO, there are many benefits to paid advertising or PPC. But there are also some pitfalls for advertisers to be wary of both SEO and PPC.

So, SEO, as well as PPC, both are important to level up a business.

Important Tips:

How to use both SEO and PPC for improving your business?

Use PPC for immediate sales, conversions or signups. Use SEO for improving your website performance, web traffic and signups which takes a long time.

Use PPC only when you have high converting products or items and use SEO when you have a limited budget to spend on advertising.

Create and run a PPC campaign to test keywords which will convert better and then try with SEO for ranking those keywords.

By having both PPC & SEO together your business can create an individual identity.