Digital Marketing Tips And Updates For Startups

Nowadays organizations of all sizes are realizing the importance of digital marketing. In fact, according to a research, 81% of users found their desired destination through a search engine. It is clear from research that for any brand to have a strong presence in the search engines, they have to ensure that they are in front of the target audience. But still, it is a big decision to make whether to use SEO (search engine optimization) or PPC (pay per click) to get in front of targeted audiences. Making smart choices here will influence results. However, each method has their own respective benefits and costs. The only difference between SEO and PPC are SEO: If your website is optimized for search engines then you can get first page positions PPC: Hereby paying a higher CPC you can get your ad on the first page. SEO traffic is free of cost whereas PPC is paid. To get things quicker PPC is more supportive when compared to SEO if you are just starting your business. Befor...

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization . Inbound marketing plans that will grow your business and help you attract more traffic, leads, and customers. This is a way of meeting customers where they are and engaging with them on their terms.  It is effective marketing strategy for growing companies who want to increase sales and revenue and make data-driven decisions. “A deep understanding of inbound marketing best practices is vital to the growth and success of your business,” writes Murray Newlands. Plan Proper Inbound Marketing Strategy: What? you need for inbound marketing Who ? the people that you’ll need to leverage How ? the tools that can help you execute What do you need to start inbound marketing : 1.Content : Good content is the cornerstone of inbound marketing whether it’s web copy or blog content, video or graphics. The better your conte...

The most obvious question whenever you think of Digital Marketing for Beginners is ‘from where to start now?’ There are two paths to learning Digital Marketing depending upon your needs, requirements, and resources available. You can either opt for: Learning from Digital Marketing experts  Or L earn Digital Marketing: Self Study  Learn Digital Marketing: Self Study If you decide to learn digital marketing by yourself, here’s how you can proceed: 1. Digital Marketing Blogs: Digital Marketing is an ever changing and a foot up the career ladder, need to follow digital marketing blogs. Some of the blogs that are fresh with actionable information to improve your marketing are: ·  The Moz Blog ·  Neil Patel Blog ·  Search Engine Journal ·  Kissmetrics 2. Videos After digital marketing books, videos are the second best way to learn digital marketing. When you learn online marketing, it is important to understand bright...

Off page Search Engine Optimization or SEO involves tasks, that you usually perform off web pages, in order to get better search results on popular search engines. Once you have fixed the basics on your web pages and made it search engine friendly, its now time to considers the factors that might affect the overall search results. In order to optimize your website, and to make it appear on top of the search engines, both on page SEO and off page optimization , it is equally important for you to balance the SEO process properly. Why off-page optimization is Important for better search engine results (SER) Every Search Engine has its own unique algorithm, and they use this algorithm to assign certain rank (page rank) to each of the web pages while scrolling. But in general, each of these search engines assigns page ranks to every page, that they scroll. This is how the high ranked page appears right on the top of the search results. Below are 7 Offpage Optimization Techniques t...

There's a lot involved with optimizing any business website. This is because there are different strategies that only work for specific business models. One example is that there's a huge difference between a business operating solely online, and one that uses its website mainly for providing good basic information and directing customers to their real world location. Luckily, when you're dealing with a good SEO company, they can offer ways of creating customized content suitable for your website and your target audience. There are other distinct advantages as well. We'll have a look at some of the various aspects of SEO and how it may benefit your business. Ethical SEO practices are known as 'white hat' practices. They are used by those who choose to do things the right way and not by any shady means. It can provide your users with good informative content that will help them understand your products/services better, and also show that you've made an in...

Linking app for download from text ad is nothing but app extensions. Adwords App extensions from text ads are linked to mobile and tablet apps which are in IOS and Google Play Store. Text ad viewers will click either text ad headline or app extensions. This type of app extensions feature is a great way for accessing your website as well as your app. App extensions link leads to app store i.e. Google play store or Apple store. Do App Extensions Costs? Yes, applying app extensions to your account text ads is free but the cost per click of app extensions is same as cost per click of the text ad. Main Key Benefits of App Extensions:  1.   We can add app extensions at an account level, campaign level, and ad group level. 2.    We can differentiate the clicks we get between text ad headline and app extension. 3.  We can choose devices where our text ad app extensions can appear like mobile, tablet or PC. 4.   Based on customer’s device type the...

SEO CHECKLIST: ONPAGE: • Website URL should be keyword rich. • Content in the website should be keywords rich as well as reduce images and videos. • Check out on website loading speed • Keep social sharing buttons on the website like twitter, Facebook etc. • Add internal links in the website • Keep check on bounce rate of page and find out issues as why people are leaving your page soon • Title tag of the website should be keyword preference • Use Outbound links • The title of any content in the website should be kept under header tag i.e. H1 tag. • Add modifiers like “best” “reviews” to the website. • Long content should be added to the website page to rank keywords. OFFPAGE: • Updating posts in social networking sites • Create separate blog and post content related to website • Forum Postings • Search engine submissions • Directory submissions • Social Bookmarking sites submissions • Link exchange • Link baiting • Photo sharing like (...

Usually, a negative review of a company or organization leaves a bad remark. It is difficult to get rid of such negative reviews and posts in Google Search Results. Some of the digital marketing tips to overcome with this negative reviews in first five pages of Google Search Results are the following: Optimization Tips for Negative Reviews of any Company: 1. Social Media Websites: ·         Create the profile of the company or organization in Social Media Websites like Facebook, Twitter, LinkedIn, Google Plus and Instagram. ·         Daily posting on the social media websites help. 2. Blogs: ·         Create different blogs and post articles with company or organization related keywords. ·         The article we post in the blog should be entirely positive about the company or organization. 3. Update Review...

We can expand a business across new countries through Google Adwords instantly. This unlocks the new opportunities and challenges to connect across a globe.  The best practices of digital marketing to connect across new countries through Google Adwords Advertising are as follows ·         Have to research your opportunities abroad ·         Are the customers in abroad looking for your products? ·         Understand the requirements like payment methods and other translation needs. ·         Have to connect with a local market. ·         Based on location, language and other factors start the new market and expand it later. ·         Cultural differences should be taken into account and update keywords, ads and landing pages based on that. · ...

Google keyword planner is the first contact point for keyword research of many digital marketers. It is a free tool for marketers to get ideas about keywords, ad groups and campaigns to create for any business. We choose bids and budget for the campaign and keywords which are relevant to the product or service through this tool. Simply a google keyword planner is defined as "Keyword Planner to research traffic potential" which is also known as keyword suggestion tool. We can get keyword ideas for a business by just entering a term or word relevant to your business. Based on the monthly search volume of keyword we can add a keyword to the keyword list of a campaign and track performance.  The workflow of this tool is keyword selection, keyword grouping, keyword analysis and filtering aspects of the keyword selection. 10 Ways How Google Keyword Planner Helps For PPC : 1.    Helps to choose historical statistics like search volume for keywords list. 2.  ...