Why should you include PPC advertising in your digital marketing strategy? Here are some reasons
1. You can get high-quality traffic to your website instantly.
2. PPC allows interested consumers to buy and don't require to be sent through sales funnel same way as the organic visitor.
3. You can target specific audience locally as well as globally.
4. You have full management of your PPC advertising. You can determine the amount you're willing to pay per click, and you furthermore may control your daily and monthly spending.
5. You can reach the highest of page #1 immediately, whereas SEO will take many months and the budget to attempt to get high rankings.
6. You have 100% control of PPC, whereas SEO has many variables that are out of your management.
7. It is e…