AdWords is for targeting folks that have an interest in a solution to a problem, which is theoretically providing the solution.
Facebook ads are interruption advertising designed to drive awareness for an answer to a problem. This is often excellent for issues folks might need but not actively search, or problems they don't yet know they need.
Ever since the origination of Facebook ads, experts have constantly compared it with the search engine giant. People got to understand the actual fact that they belong to two different domains, Google dominates the search engine market, and Facebook leads in the social media market.
However, a business running a campaign would be curious on which platform can fetch them higher results while not distinguishing them. So, let’s assess these platforms indivi…