Showing posts from May, 2017

Google Ads or Facebook Ads: Which One Is Better For Your Business?

Google Ads or Facebook Ads? which one should we use for business? whereas there are several similarities and each has its own strengths and weakness depending upon business, audience targeting.

AdWords is for targeting folks that have an interest in a solution to a problem, which is theoretically providing the solution. 

Facebook ads are interruption advertising designed to drive awareness for an answer to a problem. This is often excellent for issues folks might need but not actively search, or problems they don't yet know they need.

Ever since the origination of Facebook ads, experts have constantly compared it with the search engine giant. People got to understand the actual fact that they belong to two different domains, Google dominates the search engine market, and Facebook leads in the social media market.

However, a business running a campaign would be curious on which platform can fetch them higher results while not distinguishing them. So, let’s assess these platforms indivi…

How Is Local SEO Different From Organic SEO?

SEO could be a general idea to acquire natural (non-paid) traffic, sales, and conversion. When the word ‘Local’ is added to SEO that clearly states that you simply do SEO to acquire traffic from your local or specific geographic location. 

Local SEO is that the specific localized version of search engine optimization. It’s quite the same as organic SEO, however, the required practices target a city, state and phone number.

Local SEO provides emphasis to star-ratings and reviews. All businesses, where they are, always need current reviews from their new and repeat customers. These reviews facilitate their social media pages rank high in search results.

While organic SEO recommends businesses to own a website, local SEO doesn’t. Here, you simply want a neighborhood presence. You’ll use popular social media channel and review sites to promote your business.

Local SEO is changing into one amongst the essential components of every business and brand that wants long-run success across search en…

10 Best Practices to Promote Your Business on Social Media

Social media present great promoting opportunities for businesses of all sizes. Whether you use it personally or not, there's no denying that social media is a big factor in advertising your business today. It is an inexpensive way to promote your website. It provides a cheap and effective marketing tool for small businesses too.

Nowadays it is difficult to operate in the business world without the help of social media to promote your business.

Before going to know about how to promote your business through social media we have to learn about social media marketing. Social media marketing refers to the process of gaining traffic or attention through social media sites. It is also considered as use of social media platforms and websites to promote a product or service.

Here are some best practices to promote your business through social media:

1. Having a clear understanding of your market. i.e it includes knowing their pains, problems, challenges, and most impressing questions to posi…

Top 10 Best SEO Tools For Beginners That Help To Increase Web Traffic

SEO is a marketing discipline targeted on growing visibility in organic (non-paid) search engine results. it's a part of website development that seeks to enhance the method content is ranked by search

Here are some best tools for beginners:

Google Analytics: 

A great tool to get you started. Even the foremost advanced professional who create SEO a full-time job are using Google Analytics. it'd be confusing initially, however it'll facilitate any beginner get a way of what's measured (website traffic, conversions, audience, etc.) and thus what's important.  Analytics gives you the perfect measurement of your website traffic, conversions information, audience details, etc for complete website audit.

AdWords Keyword Tool: 

Completing keyword analysis is an incredibly vital side of SEO (you got to understand what and where to optimize, after all). This tool will show you the competition, international monthly searches, and native monthly searches for every ke…

How To Increase A Company's Visibility Through Its LinkedIn Page?

LinkedIn was started on May 5th, 2003 and transformed the way business professionals connect worldwide. It is definitely a great way to grab some exposure for your business. It is the first place for businesses and professionals to build great networks, especially in terms of the lead generation or collaboration.

A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services, recruit top talent. It is a great way to share content, attract your target audience, promote your brand and boost your business.

LinkedIn company pages allow you to offer value to your audience whereas giving them the prospect to have interaction along with your business, effectively establishing your credibility as a trusty resource. 77% of B2B marketers report says they have acquired a customer through LinkedIn only.

Here are a few tips for maximizing your exposure on LinkedIn:

1. Make sure you have a public profile.

2. Display relevant information.

3. Use relevant keywords.

4. …