Digital Marketing Tips And Updates For Startups

Nowadays organizations of all sizes are realizing the importance of digital marketing. In fact, according to a research, 81% of users found their desired destination through a search engine. It is clear from research that for any brand to have a strong presence in the search engines, they have to ensure that they are in front of the target audience. But still, it is a big decision to make whether to use SEO (search engine optimization) or PPC (pay per click) to get in front of targeted audiences. Making smart choices here will influence results. However, each method has their own respective benefits and costs. The only difference between SEO and PPC are SEO: If your website is optimized for search engines then you can get first page positions PPC: Hereby paying a higher CPC you can get your ad on the first page. SEO traffic is free of cost whereas PPC is paid. To get things quicker PPC is more supportive when compared to SEO if you are just starting your business. Befor...

1. Content Marketing Web pages are the foundation of digital content marketing. The richness of your contents, through video, responsive web and infographics are sure to be the biggest player in 2017. On the basis of visitor’s profile  personalization is getting substituted . Content marketing quotes collect more accurate and intent data from visitors and facilitate interactive experience along with programming flow and logic. The trend is to measure the ROI of content marketing. 2. Big Data The experiencing of increase in volume, data format, and real-time data, businesses are exploiting the value of increasing their sales through more personalized websites and email marketing through predictive analytics. This big data help in manipulating the characteristics and behavior of customers. 3. Marketing Automation The marketing automation includes CRM, web personalization, and behavioral email marketing. Those lagging behind tend to improve their automation. For measuring...