What is Pay Per Click Marketing? Learn Best Practices
What is meant by PPC? PPC is known as Pay Per Click or Cost Per Click. PPC is a model of digital marketing. Pay per click which is paid for each click to the publisher by an advertiser commonly associated with search engines like Google, Bing, Yahoo. It is a digital advertising model to drive a direct traffic to the websites i.e. earning visits to the websites. Advertisers can display ads for their goods or services through paid advertising. Simply defines as "increase the awareness of our brand and drive revenue". PPC is calculates as: PPC (pay per click) = Advertising cost / Ads Clicked PPC marketing is also known as paid search marketing that comes under SEM (Search Engine Marketing) form. Different forms of search engine marketing are shown below. Paid Search Ads Paid Search Advertising PPC (Pay Per Click) CPC (Cost Per Click) CPM (Cost Per Thousand Impressions) These forms are same for any of the paid advertising. Search engin...