Showing posts from May, 2016

How To Use Google Keyword Planner For Profitable Adwords Account?

Google keyword planner is the first contact point for keyword research of many digital marketers. It is a free tool for marketers to get ideas about keywords, ad groups and campaigns to create for any business. We choose bids and budget for the campaign and keywords which are relevant to the product or service through this tool.

Simply a google keyword planner is defined as "Keyword Planner to research traffic potential" which is also known as keyword suggestion tool.

We can get keyword ideas for a business by just entering a term or word relevant to your business. Based on the monthly search volume of keyword we can add a keyword to the keyword list of a campaign and track performance. 

The workflow of this tool is keyword selection, keyword grouping, keyword analysis and filtering aspects of the keyword selection.

10 Ways How Google Keyword Planner Helps For PPC:

1.    Helps to choose historical statistics like search volume for keywords list.

2.    Helps to find out new keyword…

17 Quick Tips To Leverage Google Adwords Platform For Beginners

What is Google Adwords?
Google is the leading search engine in Greece and all over the world. Google Adwords is said to be an internet advertising service or internet advertising program which allows advertisers to create ads and run the business. It is a decisive cog in the digital performance marketing workflow where we get qualified leads from quality traffic. 

This internet marketing tool helps advertisers to reach new customers and grow business easily. By creating successful ads for your customers the investment may turn into revenue. It is a pay per click model you’re only charged when a user clicks your ad. 

Google AdWords will teach you basic and intermediate SEO skills. It allows you to place an ad in front of customers searching for products/services you offer. 

For any business, there will be certain targets that should be reached. In this case, Google Adwords helps us to reach them. The following are the goals that we can reach for any business website through Adwords:


What is Pay Per Click Marketing? Learn Best Practices

What is meant by PPC?
PPC is known as Pay Per Click or Cost Per Click. PPC is a model of digital marketing. Pay per click which is paid for each click to the publisher by an advertiser commonly associated with search engines like Google, Bing, Yahoo. It is a digital advertising model to drive a direct traffic to the websites i.e. earning visits to the websites.
Advertisers can display ads for their goods or services through paid advertising. Simply defines as "increase the awareness of our brand and drive revenue". 
PPC is calculates as:
PPC (pay per click) = Advertising cost / Ads Clicked
PPC marketing is also known as paid search marketing that comes under SEM (Search Engine Marketing) form. Different forms of search engine marketing are shown below.
Paid Search AdsPaid Search AdvertisingPPC (Pay Per Click)CPC (Cost Per Click)CPM (Cost Per Thousand Impressions)These forms are same for any of the paid advertising.
Search engine marketing platforms which are mostly in use are Google…