Showing posts from July, 2016

5 Tips For Optimizing a Trueview Video Ads For Viewer Engagement

Now a day’s consumers from teens to adults are familiar with videos and spends more time on them. To promote brands and business videos are the best option. 

To understand how to optimize video ads for business we have to go through press play on preview video ads which is introduced by Google Adwords.

Few points to understand how to optimize video ads are:

·Set stage for true view ads because ads appear in different context

·Use well-designed images and texts to capture attention of consumers

·Add call to action overlays so that as soon as consumer finish watching the video can go for purchase.

·If distribution of your goods are doing well then use remarketing list in display network

·Set video ad rotations and use video analytics to optimize.

10 Best Practices to Enter International Markets With Google Adwords

We can expand a business across new countries through Google Adwords instantly. This unlocks the new opportunities and challenges to connect across a globe.  The best practices of digital marketing to connect across new countries through Google Adwords Advertising are as follows

·Have to research your opportunities abroad

·Are the customers in abroad looking for your products?

·Understand the requirements like payment methods and other translation needs.

·Have to connect with a local market.

·Based on location, language and other factors start the new market and expand it later.

·Cultural differences should be taken into account and update keywords, ads and landing pages based on that.

·Optimize Adwords account across markets.

·Customize your goals based on user value, competition, and cost of the goods that are sold.

·Set account structure and campaigns which work for you.

·Use automated bidding and ad customizers tools to manage account easily.

These are the simple practices applicable for bus…