Does Long Tail Keywords Affect Your Google Page Rankings?

This is a tricky question but yes! definitely, long tail keywords affect Google page rankings of your website. Adding long tail keywords to your content is one of the proven SEO strategies. A keyword phrase that contains more than 3 words is considered as long tail keyword. 



Long tail keywords give an opportunity to compete and rank easily in search and increase organic traffic

These keywords target customers that are more likely to use your business. Establishing better lines of communication between your business and the customers is simply considered as long tail keywords. 

Here is an example below. 

Example: Blue Reebok shoes for women

In this example, the keyword is specifically categorized as the product, business name, gender, and color.

If a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. 

Some of the working advantages of long tail keywords are mentioned below:

1. It allows your content appear more in search results. The longer you extend the long tail keywords the more searches you can position.

2. The security of the keyword will be greater as the long tail keyword has less competition. Your keyword can get ranked in search easily.

4. They have less search traffic volume than head keywords.

5. If you can position a lot of long tail keywords there will be a huge increase in traffic.

6. If you have any specific conversion goals long tail keywords can be great allies.

If you need quality traffic and high in conversions then using long tail keywords is one of the best ways.

Though we add long tail keywords in content competing with competitors sites become harder. Nowadays, the internet is crammed up with blogs and websites. Nearly hundreds of the new blogs and websites start every day which is becoming harder to compete. 

The only best strategy to rank fast is targeted a topic and rank for hundreds of long tail keywords along the way.

To rank higher in Google through long tail keywords here are some steps you can follow:

Step 1: Target a topic 

Step 2: Collect some of the keywords of your topic by using Google keyword planner.

Step 3: Based on search volume finalize long tail keywords that you wanted to use in your article.

Step 4: Add finalized long tail keywords in the title, description and actual body content of the article.

Step 5: Use your long tail keyword in the first paragraph of your article.

Step 6: Promote the article.

Step 7: Later measure the amount of traffic you drive for the long tail keywords.

Step 8: Determine the keywords that yield most of the revenue.

Google trends will help you to find out which longer long tail keywords are being searched, in the past and present.

The longer and more specific terms are the higher chances of getting ranked in search as well as an increase in organic traffic.

Conclusion:

We need more value to the keywords rather than more number of keywords in the article.
So, long tail keywords tend to focus more and relevant to what your targeted customer is actually for.

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