Benefits of App Extensions by Linking to Text Ads


Linking app for download from text ad is nothing but app extensions. Adwords App extensions from text ads are linked to mobile and tablet apps which are in IOS and Google Play Store. Text ad viewers will click either text ad headline or app extensions. This type of app extensions feature is a great way for accessing your website as well as your app. App extensions link leads to app store i.e. Google play store or Apple store.

Do App Extensions Costs?
Yes, applying app extensions to your account text ads is free but the cost per click of app extensions is same as cost per click of the text ad.

Main Key Benefits of App Extensions: 

1. We can add app extensions at an account level, campaign level, and ad group level.
2.  We can differentiate the clicks we get between text ad headline and app extension.
3. We can choose devices where our text ad app extensions can appear like mobile, tablet or PC.
4. Based on customer’s device type the app extension link is showed.
5. We can schedule ad app extensions when to appear with the text ad.
6. We can edit app extensions link anytime.

These are some of the key benefits of app extension in Google Adwords which is useful for driving traffic to the website as well as for easy app downloads.

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