Both email marketing and social media marketing has their own success stories and are best methods that can be utilized.
Social Media Marketing Pros And Cons:
Social media comes under low-cost digital marketing strategy and always have upper hand and rightfully so. About 62% of digital marketers believe that social media channels like Linkedin are an effective source for web traffic and leads. Social media is impersonal when compared to email. It has a far more reach and more effective than email marketing strategy. It basically helps to build brand awareness, attract new customers, faster relationships, etc. Here you can learn about your audience and target them.
The trending topics posted in social media channels wil…