Google Ads or Facebook Ads: Which One Is Better For Your Business?
AdWords is for targeting folks that have an interest in a solution to a problem, which is theoretically providing the solution.
Facebook ads are interruption advertising designed to drive awareness for an answer to a problem. This is often excellent for issues folks might need but not actively search, or problems they don't yet know they need.
Ever since the origination of Facebook ads, experts have constantly compared it with the search engine giant. People got to understand the actual fact that they belong to two different domains, Google dominates the search engine market, and Facebook leads in the social media market.
However, a business running a campaign would be curious on which platform can fetch them higher results while not distinguishing them. So, let’s assess these platforms individually:
The most dominant search engine in today’s era is one amongst the best platforms to run ads on the internet. Google Adwords will reach more than 2.6 billion searches per month across the world. All you need could be a credit card and a Google Account to register to Google AdWords and create your campaign.
Google AdWords could be a nice source to find appropriate and adequate keywords for a user to invest in. Once signed in, AdWords can show results for a relevant keyword in step with the user’s parameters. AdWords additionally displays the competition for a selected keyword in conjunction with average monthly searches and suggested bid rate. A user can add as several keywords as he wants and set up his daily budget.
Here are the types of Ads Google AdWords offer:
Search Ads: These are Text Ads. A user can even use Ad extensions to provide extra info and contact details for additional relevancy.
Product Listing Ads (PLAs): These type of ads are helpful for e-commerce websites to show their product on Google search.
Responsive: This sort of ads automatically adjusts their look in terms of size and format to fit within the available space. they have a tendency to boost impact by blending into publisher’s websites.
Display Ads: They are available within the sort of banners, infographics etc. they will be displayed as Text, Image or made Media.
App Promotion Ads: Drives users to download apps on engagement.
Call-only Ads: Drives phone calls on the engagement of the ad. a good decision to action for home delivery restaurants.
Billions of individuals from around the globe looking for answers from the search engine giant, hence the ad can reach an enormous audience. However, I might suggest that a user should narrow its audience down the maximum amount as possible to get the best ROI from the campaign.
Facebook is that the best social media platform for a business to run its ads. it's a huge database with approximately 1.79 billion users, which provides numerous segments within the audience for a business to focus on. However, Facebook permits you to focus on specific users based on their specific behaviors and interests.
Facebook doesn’t run its ad campaign on the premise of keywords. Facebook provides you with the subsequent options to run an ad campaign from:
Get More Leads: If your Facebook Page includes a “Contact US” button, and you're looking for results in enquiring about your product or service, then this helps you in generating leads by displaying your “Contact Us” button to prospective customers.
Get More Website Visitors: This button helps you to advertise your website to a selected audience chosen by the user. This helps you gain additional website visitors.
Promote your Business Locally: Recently added by Facebook, this feature within the ads section helps you to connect with individuals near your search. It's terribly effective to get footfalls on shops for retailers or wholesalers.
Promote your Page: If a Page doesn’t get a good number of organic likes, this feature can assist you to extend your Facebook page likes by notifying your page to your selected target audience.
Both platforms are useful and recommended. Choose between Facebook Ads and Google AdWords according to your campaign goals.
To get best immediate sales we can go for Google Adwords ads whereas to produce the best results for lead generation and brand awareness we can go for Facebook ads.