Top 5 Web Analytics Tools to Spy on Your Website Visitors

Web-based analytics is a fairly new area, research has been around for hundreds of years. Web analytics is the process of analyzing the behavior of visitors to a website. It is a generic term meaning the study of the impact of a website on its users. A collection, reporting, and analysis of website data is said to be as web analytics. 




Web analytics tools help you track your site's statistics, which let you see how many people are looking at each page of your website and from where they are coming from.Each web analytic provider has various techniques for identifying and filtering. It is a set of strategic methodologies implemented to maximize online and e-commerce activities.

The web analytics tools are to discover high-value audiences & power customer intelligence for business. Using the new and simplified website analytics tool helps to understand your site.The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information.If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. 

Choosing the right Website Analytics tools can be confusing.Investing in people and the tools that those people need to be successful is key. Obviously no one will use all of these tools all of the time, but it's beneficial to know about some of the top options.

Top 5 Web Analytics Tools are here:

1.Google Analytics: 

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing. It is a valuable ally in the ecommerce battle for consumer dollars. You can easily add Google Analytics tracking code to any of your typeforms, to track visitor behavior and demographics.Although the free version of Google Analytics has some limitations, it's powerful enough to address the needs of small and medium-size businesses.





2. Kissmetrics :

Kissmetrics is a customer analytics platform based out of San Francisco, California that was founded by Neil Patel and Hiten Shah. Simply enter your API Key from your Kissmetrics account and you're done. It is built to optimize marketing. Track, analyze and optimize your digital marketing. The analytic and metric solution which helps you to identify, understand and improve the metrics that drive your online business.
Kissmetrics is an analytics and conversion solution built to help growth marketers measure revenue.





3.Mixpanel

The most advanced analytics for mobile in the world. Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. It is a mobile dashboard that keeps all your key metrics in one place, everywhere you go. Mixpanel users can include Optimizely experiment and variation names directly into Mixpanel reports. Mixpanel differs from Google Analytics in one major way: instead of tracking page views, it tracks the actions people take in your mobile or web application.




4. Localytics

Localytics is the leading mobile engagement platform. It is a web and mobile app analytics and engagement company, with major brands such as ESPN, eBay, Fox, Salesforce, RueLaLa. It is also said to be mobile engagement platform for mobile and web apps. 
Localytics is a lifecycle engagement platform for mobile and web apps and believes that smart marketing demands powerful analytics. It provides a push having deeplink url and we are just storing it in database. A closed-loop mobile app marketing and analytics platform that helps brands acquire, engage and retain users.




5. Segment:

A segment is a subset of your Analytics data. Segment is an Internet software company based in San Francisco, California. This is a platform for collecting customer data and sending it to analytics, marketing, and data warehousing services. It capture data from every customer touch point. We use the segment builder to configure the individual filters that together constitute a segment. Segment allow you to identify subsets of visitors based on characteristics or website.
Segment integrates with Google Analytics and still makes it easy for you to try out other analytics tools later, as your budget allows.




Each business will find value in a different set of tools, so it would be wrong to favor one over another. 

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