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What Is An SEO Audit? How It Works For Your Website Optimization?
To improve the performance of a website first we have to do a health check of it which is simply known as SEO Audit. It is a technical audit. An SEO audit report shows the errors of a website that which can be fixed. The main motive of this audit is to improve the performance of a website in search engine results.
Now a day's we have a lot of Search Engine Optimization audit tools available to check out the online presence of a website. This audit looks at various aspects to optimize Search Engine visibility, Reliability, and Lead conversion.
A perfect SEO audit report will help you to identify the strength and weakness of your website.
Some of the famous audit report tools to get exact data which builds SEO Audit sheet are
1. Google Search Console
3. Majestic SEO
5. Google page speed index
7. SEO site-checkup
9. Moz and more.
A complete and detailed SEO audit will give you a deeper understanding of your website.
How does SEO audit work?
SEO Audit works with these factors:
1. On page factors like Meta tags, a length of the tags etc.
2. Keyword selection and keyword density etc.
3. Url structure.
4. H1, H2, H3 tags.
5. How is the content (duplicate or not)?
6. Image Optimization
7. Internal Linking or Navigation
8. Site loading speed
9. Indexed Pages
11. Robots Txt File
1. On page Optimization Factors:
Meta tags are the main page optimization factor to check and improve the performance of a website in search engine results.
Title tag plays a major role to rank in search engine results. The title of the website should be optimized with the business-related keywords such as product or services you are offering. It should be 50 to 60 characters’ length.
The description tag is another meta tag which drives a customer to click and make a purchase. It doesn't play a major role in search engine ranking still it drives traffic to your website. It should be 160 characters long or less.
URL’s are static and should be keyword optimized with 115 characters long or less.
Keyword selection and keyword density:
Check for keyword density in a content of your website. 1-3 % of keyword density works best for search engine rankings.
H1, H2, H3 tags:
The h1 h2 and h3 are the default heading size of the content we add in website i.e. heading (h1) and subheading (h2, h3).
Another factor which is important in an audit report of a website is check for content duplication.
The images added to your website should be optimized i.e. check for alt tags, height, and width of an image, content around the image.
Internal Linking or Navigation:
Internal links are links that go from one page to a domain to a different page on the same domain. This explains the navigation of a website. Subdomains and domains should be interlinked.
Site Loading Speed:
The loading time speed should be accurate when a visitor clicks on your website. The website code should be optimized to improve the loading speed.
Checking for how many pages of the website has been indexed by search engines.
Check whether there is a sitemap created for your website.
Robots Txt File:
Check whether the robot.txt file is created for your website. This contains a list of web pages to allow or disallow the search engines to crawl.
Check for a number of domains linking to your website.
These are some of the SEO factors should be taken into account during SEO Audit. Through these SEO Audit factors, a website can be optimized for search engine rankings.
It is difficult to say which digital marketing strategy works best. Both email marketing and social media marketing are two different approaches and they both work really well. These two different channels consist of a different set of goals, pros, and cons respectively.
Both email marketing and social media marketing has their own success stories and are best methods that can be utilized.
Social Media Marketing Pros And Cons: Social media comes under low-cost digital marketing strategy and always have upper hand and rightfully so. About 62% of digital marketers believe that social media channels like Linkedin are an effective source for web traffic and leads. Social media is impersonal when compared to email. It has a far more reach and more effective than email marketing strategy. It basically helps to build brand awareness, attract new customers, faster relationships, etc. Here you can learn about your audience and target them.
The trending topics posted in social media channels wil…
LinkedIn was started on May 5th, 2003 and transformed the way business professionals connect worldwide. It is definitely a great way to grab some exposure for your business. It is the first place for businesses and professionals to build great networks, especially in terms of the lead generation or collaboration.
A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services, recruit top talent. It is a great way to share content, attract your target audience, promote your brand and boost your business.
LinkedIn company pages allow you to offer value to your audience whereas giving them the prospect to have interaction along with your business, effectively establishing your credibility as a trusty resource. 77% of B2B marketers report says they have acquired a customer through LinkedIn only.
Here are a few tips for maximizing your exposure on LinkedIn:
Quora is a question answer website where everyone can ask a question and answer, edit. It is one of the online platforms where we can find answers to our questions. It is the largest discussion forum on the internet to gain and share knowledge and empower people to learn from others and understand what is happening in this world.
There are great ways to generate traffic, leads, and sales through Quora. Advertisers say "It is a new avenue to reach people". A lot relevant discussions will be going on this channel. Here we can find specific topics answers or questions. In this platform, a really good number of visitors will be coming from all over the world.
To promote any of the services you have to start solving people's problems and telling them about your awesome service. It is one of the best sites out there to market your business or website.
Think of Quora as a good opportunity to build a personal brand.
Now coming to the topic: how we can generate traffic or views to y…