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What Is An SEO Audit? How It Works For Your Website Optimization?
To improve the performance of a website first we have to do a health check of it which is simply known as SEO Audit. It is a technical audit. An SEO audit report shows the errors of a website that which can be fixed. The main motive of this audit is to improve the performance of a website in search engine results.
Now a day's we have a lot of Search Engine Optimization audit tools available to check out the online presence of a website. This audit looks at various aspects to optimize Search Engine visibility, Reliability, and Lead conversion.
A perfect SEO audit report will help you to identify the strength and weakness of your website.
Some of the famous audit report tools to get exact data which builds SEO Audit sheet are
1. Google Search Console
3. Majestic SEO
5. Google page speed index
7. SEO site-checkup
9. Moz and more.
A complete and detailed SEO audit will give you a deeper understanding of your website.
How does SEO audit work?
SEO Audit works with these factors:
1. On page factors like Meta tags, a length of the tags etc.
2. Keyword selection and keyword density etc.
3. Url structure.
4. H1, H2, H3 tags.
5. How is the content (duplicate or not)?
6. Image Optimization
7. Internal Linking or Navigation
8. Site loading speed
9. Indexed Pages
11. Robots Txt File
1. On page Optimization Factors:
Meta tags are the main page optimization factor to check and improve the performance of a website in search engine results.
Title tag plays a major role to rank in search engine results. The title of the website should be optimized with the business-related keywords such as product or services you are offering. It should be 50 to 60 characters’ length.
The description tag is another meta tag which drives a customer to click and make a purchase. It doesn't play a major role in search engine ranking still it drives traffic to your website. It should be 160 characters long or less.
URL’s are static and should be keyword optimized with 115 characters long or less.
Keyword selection and keyword density:
Check for keyword density in a content of your website. 1-3 % of keyword density works best for search engine rankings.
H1, H2, H3 tags:
The h1 h2 and h3 are the default heading size of the content we add in website i.e. heading (h1) and subheading (h2, h3).
Another factor which is important in an audit report of a website is check for content duplication.
The images added to your website should be optimized i.e. check for alt tags, height, and width of an image, content around the image.
Internal Linking or Navigation:
Internal links are links that go from one page to a domain to a different page on the same domain. This explains the navigation of a website. Subdomains and domains should be interlinked.
Site Loading Speed:
The loading time speed should be accurate when a visitor clicks on your website. The website code should be optimized to improve the loading speed.
Checking for how many pages of the website has been indexed by search engines.
Check whether there is a sitemap created for your website.
Robots Txt File:
Check whether the robot.txt file is created for your website. This contains a list of web pages to allow or disallow the search engines to crawl.
Check for a number of domains linking to your website.
These are some of the SEO factors should be taken into account during SEO Audit. Through these SEO Audit factors, a website can be optimized for search engine rankings.
It is difficult to say which digital marketing strategy works best. Both email marketing and social media marketing are two different approaches and they both work really well. These two different channels consist of a different set of goals, pros, and cons respectively.
Both email marketing and social media marketing has their own success stories and are best methods that can be utilized.
Social Media Marketing Pros And Cons: Social media comes under low-cost digital marketing strategy and always have upper hand and rightfully so. About 62% of digital marketers believe that social media channels like Linkedin are an effective source for web traffic and leads. Social media is impersonal when compared to email. It has a far more reach and more effective than email marketing strategy. It basically helps to build brand awareness, attract new customers, faster relationships, etc. Here you can learn about your audience and target them.
The trending topics posted in social media channels wil…
In order to grow your website, you need to have right kind of network traffic. There are four different types of website network traffic which are important to have the healthy mix of all:
This occurs when somebody types your website URL on their browser. when people come straight to your site, either by typing your URL or having bookmarked your site it can be said as direct traffic. There’s a good chance these are repeat customers, people that understand your company or organization and want to come back to your website to find out additional information. If you have got new visitors, that is also good news: they’ve seen your URL in advertising or elsewhere and it stuck in their memory.
These are the traffic directly comes to your website by just typing the name or URL of the website. This traffic can be a repeated customers.
People accustomed refer to the net primarily as “The World Wide web.” In fact, that’s where the “www” suffix in URLs has been ori…
Both social media marketing and search engine marketing are important based on the online marketing plan. As web search in general uses social signals, both SMM and SEM has a dependent relationship. Picking one over the other is a myopic decision. These two digital marketing strategies play as tools for planning and finding where your audience is hanging out.
As an effective internet marketing is a multi channeled and focus on different methods social network relies on search marketing and vice-versa. Each of these marketing strategies compliments the other.
SMM is a process of gaining traffic to a website or popularity through social media sites such as Facebook, Twitter, Linkedin, Instagram and more. Social media is a platform where people can promote their services easily. It is better for awareness and engagemen…