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What Is An SEO Audit? How It Works For Your Website Optimization?
To improve the performance of a website first we have to do a health check of it which is simply known as SEO Audit. It is a technical audit. An SEO audit report shows the errors of a website that which can be fixed. The main motive of this audit is to improve the performance of a website in search engine results.
Now a day's we have a lot of Search Engine Optimization audit tools available to check out the online presence of a website. This audit looks at various aspects to optimize Search Engine visibility, Reliability, and Lead conversion.
A perfect SEO audit report will help you to identify the strength and weakness of your website.
Some of the famous audit report tools to get exact data which builds SEO Audit sheet are
1. Google Search Console
3. Majestic SEO
5. Google page speed index
7. SEO site-checkup
9. Moz and more.
A complete and detailed SEO audit will give you a deeper understanding of your website.
How does SEO audit work?
SEO Audit works with these factors:
1. On page factors like Meta tags, a length of the tags etc.
2. Keyword selection and keyword density etc.
3. Url structure.
4. H1, H2, H3 tags.
5. How is the content (duplicate or not)?
6. Image Optimization
7. Internal Linking or Navigation
8. Site loading speed
9. Indexed Pages
11. Robots Txt File
1. On page Optimization Factors:
Meta tags are the main page optimization factor to check and improve the performance of a website in search engine results.
Title tag plays a major role to rank in search engine results. The title of the website should be optimized with the business-related keywords such as product or services you are offering. It should be 50 to 60 characters’ length.
The description tag is another meta tag which drives a customer to click and make a purchase. It doesn't play a major role in search engine ranking still it drives traffic to your website. It should be 160 characters long or less.
URL’s are static and should be keyword optimized with 115 characters long or less.
Keyword selection and keyword density:
Check for keyword density in a content of your website. 1-3 % of keyword density works best for search engine rankings.
H1, H2, H3 tags:
The h1 h2 and h3 are the default heading size of the content we add in website i.e. heading (h1) and subheading (h2, h3).
Another factor which is important in an audit report of a website is check for content duplication.
The images added to your website should be optimized i.e. check for alt tags, height, and width of an image, content around the image.
Internal Linking or Navigation:
Internal links are links that go from one page to a domain to a different page on the same domain. This explains the navigation of a website. Subdomains and domains should be interlinked.
Site Loading Speed:
The loading time speed should be accurate when a visitor clicks on your website. The website code should be optimized to improve the loading speed.
Checking for how many pages of the website has been indexed by search engines.
Check whether there is a sitemap created for your website.
Robots Txt File:
Check whether the robot.txt file is created for your website. This contains a list of web pages to allow or disallow the search engines to crawl.
Check for a number of domains linking to your website.
These are some of the SEO factors should be taken into account during SEO Audit. Through these SEO Audit factors, a website can be optimized for search engine rankings.
Both social media marketing and search engine marketing are important based on the online marketing plan. As web search in general uses social signals, both SMM and SEM has a dependent relationship. Picking one over the other is a myopic decision. These two digital marketing strategies play as tools for planning and finding where your audience is hanging out.
As an effective internet marketing is a multi channeled and focus on different methods social network relies on search marketing and vice-versa. Each of these marketing strategies compliments the other.
SMM is a process of gaining traffic to a website or popularity through social media sites such as Facebook, Twitter, Linkedin, Instagram and more. Social media is a platform where people can promote their services easily. It is better for awareness and engagemen…
Quora is a question answer website where everyone can ask a question and answer, edit. It is one of the online platforms where we can find answers to our questions. It is the largest discussion forum on the internet to gain and share knowledge and empower people to learn from others and understand what is happening in this world.
There are great ways to generate traffic, leads, and sales through Quora. Advertisers say "It is a new avenue to reach people". A lot relevant discussions will be going on this channel. Here we can find specific topics answers or questions. In this platform, a really good number of visitors will be coming from all over the world.
To promote any of the services you have to start solving people's problems and telling them about your awesome service. It is one of the best sites out there to market your business or website.
Think of Quora as a good opportunity to build a personal brand.
Now coming to the topic: how we can generate traffic or views to y…
This is a tricky question but yes! definitely, long tail keywords affect Google page rankings of your website. Adding long tail keywords to your content is one of the proven SEO strategies. A keyword phrase that contains more than 3 words is considered as long tail keyword.
These keywords target customers that are more likely to use your business. Establishing better lines of communication between your business and the customers is simply considered as long tail keywords.
Here is an example below.
Example: Blue Reebok shoes for women
In this example, the keyword is specifically categorized as the product, business name, gender, and color.
If a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Some of the working advantages of long tail keywords are mentioned below:
1. It allows your content appear more in search re…