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What Is An SEO Audit? How It Works For Your Website Optimization?
To improve the performance of a website first we have to do a health check of it which is simply known as SEO Audit. It is a technical audit. An SEO audit report shows the errors of a website that which can be fixed. The main motive of this audit is to improve the performance of a website in search engine results.
Now a day's we have a lot of Search Engine Optimization audit tools available to check out the online presence of a website. This audit looks at various aspects to optimize Search Engine visibility, Reliability, and Lead conversion.
A perfect SEO audit report will help you to identify the strength and weakness of your website.
Some of the famous audit report tools to get exact data which builds SEO Audit sheet are
1. Google Search Console
3. Majestic SEO
5. Google page speed index
7. SEO site-checkup
9. Moz and more.
A complete and detailed SEO audit will give you a deeper understanding of your website.
How does SEO audit work?
SEO Audit works with these factors:
1. On page factors like Meta tags, a length of the tags etc.
2. Keyword selection and keyword density etc.
3. Url structure.
4. H1, H2, H3 tags.
5. How is the content (duplicate or not)?
6. Image Optimization
7. Internal Linking or Navigation
8. Site loading speed
9. Indexed Pages
11. Robots Txt File
1. On page Optimization Factors:
Meta tags are the main page optimization factor to check and improve the performance of a website in search engine results.
Title tag plays a major role to rank in search engine results. The title of the website should be optimized with the business-related keywords such as product or services you are offering. It should be 50 to 60 characters’ length.
The description tag is another meta tag which drives a customer to click and make a purchase. It doesn't play a major role in search engine ranking still it drives traffic to your website. It should be 160 characters long or less.
URL’s are static and should be keyword optimized with 115 characters long or less.
Keyword selection and keyword density:
Check for keyword density in a content of your website. 1-3 % of keyword density works best for search engine rankings.
H1, H2, H3 tags:
The h1 h2 and h3 are the default heading size of the content we add in website i.e. heading (h1) and subheading (h2, h3).
Another factor which is important in an audit report of a website is check for content duplication.
The images added to your website should be optimized i.e. check for alt tags, height, and width of an image, content around the image.
Internal Linking or Navigation:
Internal links are links that go from one page to a domain to a different page on the same domain. This explains the navigation of a website. Subdomains and domains should be interlinked.
Site Loading Speed:
The loading time speed should be accurate when a visitor clicks on your website. The website code should be optimized to improve the loading speed.
Checking for how many pages of the website has been indexed by search engines.
Check whether there is a sitemap created for your website.
Robots Txt File:
Check whether the robot.txt file is created for your website. This contains a list of web pages to allow or disallow the search engines to crawl.
Check for a number of domains linking to your website.
These are some of the SEO factors should be taken into account during SEO Audit. Through these SEO Audit factors, a website can be optimized for search engine rankings.
1. Content Marketing Web pages are the foundation of digital content marketing. The richness of your contents, through video, responsive web and infographics are sure to be the biggest player in 2017. On the basis of visitor’s profile personalization is getting substituted. Content marketing quotes collect more accurate and intent data from visitors and facilitate interactive experience along with programming flow and logic. The trend is to measure the ROI of content marketing. 2. Big Data The experiencing of increase in volume, data format, and real-time data, businesses are exploiting the value of increasing their sales through more personalized websites and email marketing through predictive analytics. This big data help in manipulating the characteristics and behavior of customers. 3. Marketing Automation The marketing automation includes CRM, web personalization, and behavioral email marketing. Those lagging behind tend to improve their automation. For measuring the effectiveness of a…
SEO could be a general idea to acquire natural (non-paid) traffic, sales, and conversion. When the word ‘Local’ is added to SEO that clearly states that you simply do SEO to acquire traffic from your local or specific geographic location.
Local SEO is that the specific localized version of search engine optimization. It’s quite the same as organic SEO, however, the required practices target a city, state and phone number.
Local SEO provides emphasis to star-ratings and reviews. All businesses, where they are, always need current reviews from their new and repeat customers. These reviews facilitate their social media pages rank high in search results.
While organic SEO recommends businesses to own a website, local SEO doesn’t. Here, you simply want a neighborhood presence. You’ll use popular social media channel and review sites to promote your business.
Local SEO is changing into one amongst the essential components of every business and brand that wants long-run success across search en…
SEO is a marketing discipline targeted on growing visibility in organic (non-paid) search engine results. it's a part of website development that seeks to enhance the method content is ranked by search engines.best.
Here are some best tools for beginners:
A great tool to get you started. Even the foremost advanced professional who create SEO a full-time job are using Google Analytics. it'd be confusing initially, however it'll facilitate any beginner get a way of what's measured (website traffic, conversions, audience, etc.) and thus what's important. Analytics gives you the perfect measurement of your website traffic, conversions information, audience details, etc for complete website audit.
AdWords Keyword Tool:
Completing keyword analysis is an incredibly vital side of SEO (you got to understand what and where to optimize, after all). This tool will show you the competition, international monthly searches, and native monthly searches for every ke…