8 Types of Content Marketing That Drive You More Traffic and Revenue
Content marketing is more than writing blogs. Way more. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. It involves the creation and distribution of digital marketing assets in ways that drive better business results.
What should you create content about, and how will customers and prospects find it once it's made? Having covered what content marketing is, and the history of it now is a good time to look at 'types' of content marketing.
Types of Content Marketing:
1. Videos :
The single most important strategy in content marketing today is video. Everyone likes to watch videos on the web. The video isn't just a nice afterthought anymore. Here's why video is becoming an essential part of every content marketing strategy. The 'play' button is the most compelling action on the web, but creating great video content isn't easy. Video content gives your company a human face, builds trust and allows your prospects to see your product in action. As videos become increasingly popular, they provide the perfect complement to online marketing.
2. Blog Posts:
45% of marketers say blogging is their #1 most important content marketing strategy. A good idea or topic, decent spelling and grammar, and a strong mastery of the essay form are enough for a good blog post. Every successful blog is built on a solid foundation. Writing a well-structured blog post and an SEO-friendly blog post at the same time can be a challenge. Even if you don't know what you want your blog to do just yet, you'll still need a blogging strategy. The blog covers inbound marketing news, tips and strategies to grow your business.
Case studies are a great way to tell the world how valuable your products or services are. Case studies show's the implementation of a circular economy model and circular economy thinking.
4. Podcasts :
A podcast is an episodic series of digital media files which a user can set up. A digital recording of music, news or other media that can be downloaded from the internet to a portable media player. It is a recorded session for helping spread your message further. Providing value for consumers, podcasts can be a natural reflection of a brand's identity and core values. Podcasting is emerging as one of the more effective thoughts and leadership tools that marketers can leverage to differentiate their brands.
5. Interview :
An interview is a conversation where questions are asked and answers are given. Having a chat session with an industry leader is the best strategy of the content interview. This interview can be for a podcast, written work or video.
6. Photos :
Content Marketing requires more than just well-written text to be effective. As content becomes more global, and as the popularity of image-centric social networks rises, photos are becoming a universal language that can communicate to every audience. Create awesome images with beautiful filters, gorgeous text, perfectly edited, and ready to go for your content marketing. Visual content is more than 40x more likely to get shared on social media than other types of content.
Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks and pdfs. With lead generation as the top goal for content marketing, e-books are an essential part of any successful inbound marketing program. Ebooks and pdfs can be a compelling tool to reach new audiences in content marketing strategy.
8. Infographics :
Infographics are graphic visual representations of information. It presents information quickly and clearly. It is a popular form of content marketing that can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Infographics help business to educate, excite, and expand.
Use these types of content to drive more traffic and revenue to your websites. The more types of content marketing you develop, the more traffic and revenue you will drive back to your website.