7 Best Practices Of Email Marketing To Grow Your Business Online Fast‎

Email marketing is a way to reach consumers directly via electronic mail. It is a type of direct digital marketing that uses electronic mail as the marketing communication delivery method. Email offers us a personal, yet scalable and effective way to connect with our audience members. Things are changing at a quick pace in email marketing and it is important for email marketers to keep in tow. If your call to action is strong, and your follow-up is consistent, then you can count on a positive email marketing campaign. No matter what kind of business you're in, email marketing is one of the most effective marketing.  It was found that the percentage of emails read for more than 18 seconds has grown to 44.4% in 2016 from 38.4% in 2011.

Best practices to consider as you develop your email marketing plan. Here are few best practices you can use to generate more leads for your business.

1. Making Email Responsive:

An attractive design and a quality content are very important in any of the email templates. Design your email template in a way that the customer gets attracted to it and quickly respond. Besides that quality of the content is also important. Within few seconds a customer should understand what the email's about or else you have lost the customer. 

2. Test Email:

Before sending email content to your list of people send it to your friend, family member or any coworker. Ask them to give it just five seconds, then report back to you. If they got the purpose of what the email is about its fine or else redesign/rewrite the email.

3. Content Should Legible On Any Device:

Make sure that the email content that you are sending should be legible on any device. Nowadays most of the people check their email on a mobile device. Too fancy with formatting or code can make it difficult to read emails on smaller screens. So, ensure that your email is mobile-friendly.

4. Create Interesting Subject Line:

Typically a customer sees only two things in email 1. Sender Name and 2. Subject Line. Good subject lines are often personal or descriptive and give the recipient a reason to check out your content. 68% of people say they open emails based on the subject line alone. After all, an email is only as good as its subject line. Spend some serious time on your subject lines. If you're not writing engaging subject lines, your email could be doomed for the trash. Play around with different kinds of subject lines, and see which get the best open rates by running an A/B or multivariate test.

5. Use a Clear Call to Action:

A lot of people get hundreds and dozens of emails into their inbox. Your email offer i.e call to action should be immediately apparent when people open it. Ensure your call to action appears on top of the email. Even if people won't read the entire email they should get what you wanted to offer. Be sure your call to action is well-defined and easy to locate.

6. Link More Information:

An email is not only just for achieving the specific goal embodied into the call to action but also can be a great tool to drive engagement to your website content, app etc. To promote website or blog content email marketing is the best strategy. Include links for further reading of audience. The best strategy to bring more audience to your website is adding more links to the email template.

7. Provide Valuable Content:

Provide a valuable content which is interesting about your business. Look for new ways you can bring value to your audience. If your email is all about making the audience to keep in touch it won't be useful for your business. Offer's and deals can make the audience to subscribe more. Transform the list of subscribers into paying customers. Listen to the unique needs of your audience and give them content they're actually looking for. 

These are the basic best practices of email marketing which can be implemented on your email campaigns. Email marketing remains one of the best and most effective ways to communicate with customers. 

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