4 Key Mobile Marketing Trends in 2017 That You Should Implement

Mobile is everywhere. Mobile is the future of marketing, but really the era of mobile has already arrived. Mobile marketing is a multi-channel, digital marketing strategy. It is promotional activity designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign. It involves reaching customers and prospects when they're using the internet away from the traditional home/office desktop environment. Marketing mobile is all about effectively targeting the mobile digital environment of your customers and prospects. It is massive already and forecast to exceed desktop Internet access in many developing countries. 

Mobile Marketing is simply said to be "Taking advantage of mobile technology to boost your marketing reach".

Every business wants to reach a specific group of consumers to benefit from the marketing campaign. Mobile marketing is one of the most effective marketing strategies.

There are numerous benefits and advantages of mobile marketing:

  • Users always carry their mobile phones with them.
  • Easier to issue promotions and marketing incentive services.
  • It limits the scope of content that can be displayed.
  • We can interact directly with users on their mobile phones.
  • User response can be tracked almost instantaneously.
  • A marketer can reach a far wider and diverse audience.
  • Mobile users are increasingly using microblogging platforms like Twitter, Facebook, and Pinterest etc.
  • Mobile payment is very convenient for the users today. 
There's no question that marketing to mobile users is now a necessary part of doing business online. 

Key Trends for Mobile Marketing in 2017:

Mobile Search Connects Consumers to Stores:

Everything you need to know to improve your brand's visibility in mobile search. Mobile search is an evolving branch of information retrieval services that is centered on the convergence of mobile platforms and mobile phones. Responsive design allows your business to rank favorably with Google, but that is no longer enough. We should also consider mobile keywords and search phrases associated with the business. Google has recently announced that they will now index the mobile version of sites whenever available. 

Mobile Payments Technology:

Mobile payments space has been touted as the next big thing for some time now. The rise of mobile payments technology truly began in 2014 when Apple Pay hit the market. Mobile payments offer a faster, easier way to pay that's changing how customers interact with merchants. The market has seen the rapid adoption of mobile wallets as CMO.com reports that 61% of time spent on retail sites is on mobile devices.

Mobile Apps:

The mobile app is so super easy to use.  Mobile Apps provides you the flexibility to access information day or night. These mobile apps are designed with consideration for the demands and constraints of the devices and also to take advantage of any specialized capabilities they have. New apps are launched every day. Smart Insights points out that 89% of mobile usage is on apps. 

Mobile Social Network:

The biggest trend in mobile marketing includes is social media. There is a huge rise in usage of mobiles for marketing in social media platforms like Instagram, twitter, and facebook etc. Nowadays, every major social network has its own dedicated app for major mobile platforms like iOS and Android. The marketers are reminded that while a presence on multiple mobile-social platforms is recommended with unique messaging.

Mobile marketing is constantly moving forward and evolving, stay on top of the trends. To improve any of the business write a mobile marketing plan and learn how to measure and analyze its success.

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